Recognition That
Actually Works for You
The Leaderspin Automotive Award is not a plaque on a shelf. It's a living trust signal — displayed on your website, driving buyers to your profile, and setting you apart from every dealership that hasn't earned it.
The Advantages of Recognition
Award recipients receive a full suite of trust-building assets — not just a certificate.
The Official Award Badge
Display the 2026 Leaderspin badge on your website, in your showroom, on your social media, and in advertising. Buyers recognize independent awards — and they search for them before they walk in.
- High-resolution badge files (PNG, SVG, print-ready)
- Usage guidelines and placement recommendations
- Animated web badge variant
Verified Dealer Profile
Your dealership gets a dedicated, SEO-optimized profile page on the Leaderspin platform — listed in city directories, included in our sitemap, and indexed by Google for searches like "best car dealer [your city]."
- Featured in city and category pages
- Google-indexed dealer profile
- Linked to from award category pages
Social & PR Announcement
We announce each year's award recipients across our social media channels and press releases. Your dealership gets tagged, mentioned, and promoted to our audience of automotive shoppers actively researching their next purchase.
- Social media announcement post
- Press release inclusion
- Featured in our email newsletter
In-Market Buyer Visibility
Car buyers use Leaderspin to compare dealers before they shop. Your award profile appears when they search by city and category — putting you in front of buyers who are already in the market and looking for a reason to choose you.
- Appear in city-specific buyer searches
- Category-based visibility (Customer Service, Luxury, etc.)
- Priority placement in award category pages
Independent Credibility
This is the advantage you can't manufacture. An independent award tells buyers: someone else — not the dealership — decided this is the best. That's the trust signal that converts browsers into buyers.
- Evaluated by an independent third party
- Community-nominated, not self-entered
- Annual re-evaluation keeps standards high
Recruitment & Retention Signal
Top automotive professionals want to work at recognized dealerships. The Leaderspin badge is increasingly referenced by candidates during hiring — a signal that leadership cares about standards and the team is proud of where they work.
- Use in job postings and recruiting materials
- Staff morale and retention benefit
- Demonstrates commitment to excellence
The Path to Recognition
The Leaderspin award is earned through evaluation. Here's how dealerships get recognized.
Get Nominated
A customer, employee, or community member nominates your dealership — or you can direct satisfied customers to nominate you.
Pass Evaluation
Our team independently evaluates your dealership against the scorecard criteria. Strong nominations help, but performance determines selection.
Receive Your Badge
Award recipients are notified, your profile goes live, and you receive your badge assets and PR materials — ready to deploy immediately.
Frequently Asked Questions
Is the award open to all dealerships?
Any licensed dealership can be nominated — there are no size, brand, or franchise requirements. Recognition is based entirely on evaluation scores, not on who a dealership is or where they're located.
Can we nominate ourselves?
You can submit a nomination, but self-nominations are weighted differently in our process. The most effective path is directing your genuine customers to nominate you — those nominations carry full weight.
How long does evaluation take?
The evaluation cycle runs annually, with awards announced for the calendar year. Once nominated, expect your dealership to be in the evaluation queue within 4–8 weeks.
What if we were recognized last year — do we automatically qualify again?
No. Recognition must be re-earned each year. Previous recipients are given no advantage in re-evaluation — they go through the same process as new nominees.
How do I get more information or discuss recognition for my group?
Email us at hello@leaderspin.com for multi-location groups, enterprise inquiries, or questions not covered here.
Ready to Start the Process?
Direct your customers to nominate you — or reach out to us directly for multi-location and enterprise inquiries.